frog: The Inconvenient Truth Of Going Green

frog: The Inconvenient Truth Of Going Green
technology

After spending $5,000 on solar panels for his home, Colin Cole of frog, realized his 'eco-fit' didn't qualify for utility rebates. Going green is an expensive and complicated process. Why would anyone make the effort?

frog
  • 17 august 2011

When you’re passionate about something, it’s easy to maintain your commitment. For years, environmentalists have sorted trash to recycle and protested for stricter emissions standards. They’ve paid a premium for energy-efficient products. But what about consumers that are on the fence? Those who want to be environmentally responsible, but won’t chase it any cost? Setbacks in their early efforts to choose greener products and services can quickly shatter the best intentions.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.