Golin Harris is breaking the traditional PR model by moving from generalists, who can do a little bit of everything, to specialists who can focus and excel in one thing to give clients exceptional service.

Yesterday we featured the PSFK partnership with PR agency Golin Harris in order to highlight the company’s belief that an agency must be ready for CONSTANT EVOLUTION. Today, as video 2 of the 5 part series debuts, we take a deeper look at how Golin Harris is breaking the traditional PR model by moving from being an agency of generalists, who can do a little bit of everything, to specialists, who can focus and excel in one thing to give clients exceptional service. This shift, known as the G4 model, has attracted new people from diverse and specialized backgrounds who previously would not have fit in to the traditional PR agency structure.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in