In our research for PSFK's Future of Retail report, our consulting team realized that we are witnessing a refocus on the importance of customer service and this new wave is enabled by technology.

In our research for PSFK's Future of Retail report, our consulting team realized that we are witnessing a refocus on the importance of customer service and this new wave is enabled by technology. With the aid of mobile devices, sales staff are providing customers with a more personal shopping experience and changing the face of the retail interaction. Empowered sales personnel can provide customers with seamless services such as check out, inventory search, product recommendations and more, anywhere in the store.

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