Retailers are re-evaluating the importance of the dressing room and realizing that this piece of store real-estate is a crucial tool that should be used to drive a customer to sale.

In our research for PSFK’s Future of Retail report, our consulting team realized that retailers are re-evaluating the importance of the dressing room and realizing that this piece of store real-estate is a crucial tool that should be used to drive a customer to sale. Stores are being designed in a way that features the changing-room as the focus of the experience—and added value services are being provided to shoppers as they make their way through their purchase paths.

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