Retailers are using motion tracking to convert static retail fronts and in-store displays into interactive points of browsing.

In our research for PSFK’s Future of Retail report, our consulting team realized that retailers are using motion tracking to convert static retail fronts and in-store displays into interactive points of browsing that mimic the experience consumers can expect when shopping for merchandise in aisles and on sales racks. By leveraging this technology, retailers are giving consumers a personalized shopping experience without requiring them to interact with products directly, and often without having to enter a store.

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