The use of mobile technologies like mobile tags within the retail environment help bring to life brand and product stories.

In our research for PSFK’s Future of Retail report, our consulting team realized that the use of mobile technologies like mobile tags within the retail environment help bring to life brand and product stories. The use of QR Codes and RFID present opportunities to develop stories around production practices, brand messages, product details and how-to’s. These narratives stand to create greater transparency that not only builds consumer trust but fosters loyalty through intimate connections and personal engagements.

BASIC MEMBER CONTENT
This content is available for Basic Members.
Already a member, log in