Retailers are beginning to offer electronic mirrors and displays that superimpose products such as clothing and jewelry onto the bodies of shoppers.

 

In our research for PSFK’s Future of Retail report, our consulting team realized that retailers are beginning to offer electronic mirrors and displays that superimpose products such as clothing and jewelry onto the bodies of shoppers. Using in-store monitors connected to cameras, these augmented systems provide fast browsing, a playful element of interactivity, and instant purchase options.

MANIFESTATIONS OF THIS TREND:

Mirror Lets Kids Try On Virtual Outfits

Virtual Tablecloth Visualizes Menu Selection

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