Future Of Retail: Instant Try It On

Future Of Retail: Instant Try It On
technology

Retailers are beginning to offer electronic mirrors and displays that superimpose products such as clothing and jewelry onto the bodies of shoppers.

Piers Fawkes, PSFK
  • 12 august 2011

 

In our research for PSFK’s Future of Retail report, our consulting team realized that retailers are beginning to offer electronic mirrors and displays that superimpose products such as clothing and jewelry onto the bodies of shoppers. Using in-store monitors connected to cameras, these augmented systems provide fast browsing, a playful element of interactivity, and instant purchase options.

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