PSFK realized that the popularity of group buying platforms like Groupon have driven the development of services that help shoppers locate discounts around them in real-time.

In our research for PSFK’s Future of Retail report, our consulting team realized that the popularity of group buying platforms like Groupon have driven the development of services that help shoppers locate discounts around them in real-time. With their mobile devices, people now have the ability to find out if retailers have offers and deals that they can tap into as an individual or as a group, helping influence purchasing decisions and driving more traffic into stores.

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