Future Of Retail: Store Within A Store

Future Of Retail: Store Within A Store
technology

Merchants and brands are experimenting with new retail approaches within their existing real estate.

Piers Fawkes, PSFK
  • 11 august 2011

In our research for PSFK’s Future of Retail report, our consulting team realized that merchants and brands are experimenting with new retail approaches within their existing real estate. Elevating the simple concession, brands are creating small stores within larger retail environments that allow them to sell their own product and therefore take control of brand image, merchandising and most importantly, pricing. Retailers are also creating independent concessions with an independent look and feel that provide focused services and product ranges in order to drive sales.

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