GIF.TV: Digital Addiction At Its Finest
GIF.TV provides a source of endless entertainment driven by humor, nostalgia, and memes.
Welcome to GIF.TV, the Internet’s digital equivalent of a neverending amusement park, where the idea of entertainment is driven by humor, nostalgia, and, memes. Click the remote control to a different channel and enjoy a frenzied kaleidoscope of repeating images, guaranteed to keep you distracted endlessly. Who knew that the Graphics Interchange Format (GIF), a bitmap image format introduced by CompuServe in 1987 would evolve into its own television channel.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
A talk from Scott Bedbury at PSFK 2017 stresses the importance of transparency in a country that has fallen prey to “alternative facts”