Google has filed a trademark for the word 'Spot' and registered several domain names in the lead up to developing new programming tools.

According to a number of sources, Google has filed a trademark for ‘Spot' and intends to use it for another programming language, following last year's ‘Go.' The search giant's application was filed with the United States Patent and Trademark Office (USPTO) on August 22nd and covers

computer programs and downloadable computer programs that implement an object-oriented computer programming language.

Google has also registered several domain names including,, and No official announcement yet but these definitely point to the development of a new programming language for Google.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in