Grant McCracken: Lincoln Still A Luxury Car Despite Mediocre Design

Grant McCracken: Lincoln Still A Luxury Car Despite Mediocre Design
technology

Grant McCracken comes to the realization that the design of Lincoln cars is anything but evolutionary.

Caroline Ku
  • 19 august 2011

Living in Connecticut, you begin to master the subtleties of the world of the high-end automobile.

I don’t own one of these magnificent machines. But of necessity I have become their student.

So today, on the way to lunch, I was impressed to see a luxury car I did not recognize.  On closer scrutiny it proved to be a Lincoln. ‘Wow,’ I thought, ‘they finally got something right.’

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.