Grant McCracken: Lincoln Still A Luxury Car Despite Mediocre Design
Grant McCracken comes to the realization that the design of Lincoln cars is anything but evolutionary.
Living in Connecticut, you begin to master the subtleties of the world of the high-end automobile.
I don’t own one of these magnificent machines. But of necessity I have become their student.
So today, on the way to lunch, I was impressed to see a luxury car I did not recognize. On closer scrutiny it proved to be a Lincoln. ‘Wow,’ I thought, ‘they finally got something right.’
Cars represent an interesting chapter of the de-signification of America (by which I mean the new sophistication in matters of design that has comes to virtually every category of consumer good). They went from terrible to something less disagreeable and in some cases to something close to splendid.