Flip video inventor Jonathan Kaplan's new business venture gets up and running this week.

The first of Jonathan Kaplan's new chain of grilled cheese restaurants opened in San Francisco earlier this week. The Flip video founder has made the unusual leap from electronics to food, but there is a high-tech aspect to The Melt: diners can order via their mobile phones and receive a QR code to swipe in the restaurant, which adds their order to the board and speeds up the process.

Mashable has posted some photos of The Melt, showing the menu, scanner, counter, order board and seating inside the new restaurant:

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in