Viral marketing hit sees a girl in the park wearing a helmet made from 4 iPads.

This Youtube video, with nearly 500,000 views since its uploading earlier this week, shows a girl walking around Bryant Park in new York City with 4 iPads on her head. As she walks around the park people not only stare at the sight of her, but some are courageous enough to interact with the iPads while they’re attached to her head. The aptly named ‘iPad Head Girl‘ video was put together by viral video marketing agency Thinkmodo, together with design company Clockwork Apple. It was created for the launch of Cosmo’s new men’s magazine CFG: Cosmo For Guys, an iPad-only app available from the App Store.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in