Kellogg’s Launching Online CRM Portal To Increase Customer Engagement

Kellogg’s Launching Online CRM Portal To Increase Customer Engagement
technology

The CPG company is partnering with Epsilon to create a new online marketing solution.

Emma Hutchings
  • 31 august 2011

Kellogg’s has joined forces with Epsilon, a leading provider of loyalty and marketing solutions, to help enhance the brand’s customer relationship management (CRM) and engagement. A web portal and preference engine will be built, where consumers can sign up to receive communications from Kellogg Company’s brands via email, web and mobile across North America, Latin America, Europe and Asia Pacific.

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