The CPG company is partnering with Epsilon to create a new online marketing solution.

Kellogg’s has joined forces with Epsilon, a leading provider of loyalty and marketing solutions, to help enhance the brand’s customer relationship management (CRM) and engagement. A web portal and preference engine will be built, where consumers can sign up to receive communications from Kellogg Company’s brands via email, web and mobile across North America, Latin America, Europe and Asia Pacific.

Also, a consumer relationship management and analytical platform will allow them to analyze customer behavior and design personalized marketing programs to drive consumer engagement. Bryan Kennedy, president of Epsilon, commented:

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