In Brief

The Kindle Cloud Reader by Amazon uses HTML5 to work outside the Apple App Store regulations so that it can be highly adaptable to other devices.

Amazon is the latest company to launch an HTML5 web app as an alternative to a native mobile application. Kindle Cloud Reader goes live on Wednesday, and will enable iPad users to read their Kindle ebooks in the Safari browser rather than the native Kindle app.

The new site also works on the desktop, via the Safari and Chrome browsers. Support for Internet Explorer, Firefox and the BlackBerry PlayBook will follow later this year.

One of the new site’s key features is the ability to store the user’s latest book locally for offline reading. Amazon follows the Financial Times in launching an HTML5 web app for its flagship mobile service.

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