Kmart Targets Hispanic Consumers With YouTube Mini-Series

Kmart Targets Hispanic Consumers With YouTube Mini-Series
technology

The retailer launches a YouTube channel to host a Spanish-language series and additional content.

Emma Hutchings
  • 15 august 2011

Kmart is presenting an eight-part Spanish-language web series called Madres y Comadres (Mothers and Wives). The webisodes have been produced to resemble a telenovela, using humor and emotion to address the challenges faced by Hispanic women and their families. They will launch on a special YouTube channel, which is also going to include social media functionality, additional targeted content and “shopable” videos. Kmart’s chief marketing officer, Mark Snyder, said in a statement:

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