The brand's online advertising campaign introduces us to 'The Expert' in a series of videos.

L'Oréal‘s new campaign for it's ‘Men Expert' range of products, developed by VCCP London, features a confident man called ‘The Expert' who answers a number of questions in a series of online videos. The campaign includes a Facebook page for the brand, where you can ‘like' The Expert and post a question of your own on the wall for him to reply to. The first video answers the question “How do you take the perfect profile picture?”:

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