Lift App Backed By Twitter Founders

Lift App Backed By Twitter Founders

The new app helps to reinforce and create human potential through positive feedback.

Emma Hutchings
  • 25 august 2011

Twitter founders Evan Williams and Biz Stone left the social network earlier this year to start a new company called The Obvious Corporation, which will build, partner and invest in new start-ups. Their first official partnership was announced this week: Lift, an app created by Tony Stubblebine and Jon Crosby.

Not a lot is known about Lift, except that it has something to do with the ways technology can help unlock human potential, especially through the use of positive reinforcement. The app is currently in private Alpha but you can sign up at the website to learn more and be informed when it’s launched. Biz Stone commented in a blog post:

The Obvious Corporation will assist the talented Lift team with strategy, design, funding, recruiting—in general, we’ll be helpful wherever possible. In exchange, Obvious will own some equity in Lift…We’re exploring an interesting model by teaming up such that Lift is ‘An Obvious Company.’ We offer our team’s combined expertise while Lift maintains the freedoms of a new startup.


The Obvious Corporation

Photo by Mai Le

+Biz Stone
+Evan Williams
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