LIVESTRONG Takes Up Pedalpainting To Fight Cancer

LIVESTRONG Takes Up Pedalpainting To Fight Cancer
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Survivors and supporters take part in a collaborative art project for LIVESTRONG's preparations for the Marfa100 charity race.

Plus Aziz
  • 15 august 2011

The LIVESTRONG Foundation partnered with ad agency Latin Works to promote their upcoming race, MARFA 100, by creating a visual representation of cancer survival through pedalpainting, using a bike that is hooked up to paints and paper to make art. Watch the video below for insight into the method behind creating the unique images shown below.

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