Looking For A Benchmark For Your Next Social Campaign Deck?

Looking For A Benchmark For Your Next Social Campaign Deck?

Mashable has developed a detailed infographic depicting 'Social Media, By the Numbers.'

Paloma M. Vazquez
  • 17 august 2011

At one point or another, we’ve all stumbled, stuttered or stalled when asked ‘how do we expect this campaign to perform?’ In the still relatively nascent world of social media marketing, there are few true benchmarks for expectations –particularly when social media behaviors are still evolving, and when campaign objectives (and support investments) differ each time.

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