Looking For A Benchmark For Your Next Social Campaign Deck?
Mashable has developed a detailed infographic depicting 'Social Media, By the Numbers.'
At one point or another, we’ve all stumbled, stuttered or stalled when asked ‘how do we expect this campaign to perform?’ In the still relatively nascent world of social media marketing, there are few true benchmarks for expectations –particularly when social media behaviors are still evolving, and when campaign objectives (and support investments) differ each time.
To help provide some clarity Mashable has compiled a highly informative infographic depicting some key statistics surrounding average behaviors across each of the social media networks: YouTube, Twitter, Facebook and location-based services like Foursquare, as well as some metrics behind some of the more successful and lauded social media-driven campaigns to date. While the infographic tells the full story, we took particular note of following points: