Advertising

Journalist says that the lengths the beauty industry and its ugly sister, the fashion industry, go to sell their products are repellent.

Piers Fawkes, PSFK
  • 3 august 2011

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This article titled “L’Oréal’s pulled adverts: this ideal of female beauty is an abomination” was written by Tanya Gold, for The Guardian on Friday 29th July 2011 20.45 UTC

The advertising slogan of L’Oréal is “Because we’re worth it”. But it doesn’t really mean it. If it did, it might include people who look like people in its marketing campaigns. And so the Advertising Standards Authority’s decision this week to ban two L’Oréal adverts for deviousness could be the start of something wondrous.

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