'Beautiful,' a magazine for plus-size fashion debuted earlier with trial issues available online and at Evans plus-size clothing stores. Now the fall issue is hitting the stands at Tesco with a print run of up to 50,000.

Beautiful magazine, founded and edited by former IPC consumer journalist Sue Thomason, launched in December last year with a winter trial issue. Just 200 copies were available to order from its online site.

Thomason says the lack of specialised titles for plus-size designers to advertise in has seen demand for the magazine grow.

Its summer issue was on sale in plus-sized clothing store Evans, and its upcoming autumn issue will now also be sold in around 160 Tesco branches. The print run is expected to be in the region of 20,000 to 50,000. Sophie Maden/Brand Republic.

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