Magners Cider Launches ‘Bee Beard’ App To Help Save The Bees

Magners Cider Launches ‘Bee Beard’ App To Help Save The Bees
technology

The brand will make a donation of bees for each download, Facebook 'like' and competition entry.

Emma Hutchings
  • 16 august 2011

Irish Cider brand Magners has launched a free iPhone app based on their recent TV ad featuring Eamon, the Clonmel beekeeper, who is shown having a bath, going to the bakery and catching a bus, all with his beard of bees. At the end, he reaches the apple orchard and sends them off to work while he enjoys a sandwich.

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