Maurice Dry Cleaners Uses Eye-Catching Design To Sell Services

Maurice Dry Cleaners Uses Eye-Catching Design To Sell Services

The interior design features elements inspired by clothesline and dryer lint.

Dave Pinter, PSFK
  • 22 august 2011

Sydney-based _SNELL Architects saw creative potential with a store design for a local dry cleaner and alteration shop opening in a newly constructed mall. Maurice Dry Cleaners + Alterations in return got a bright, eye catching design which features nearly 1,000 feet of yellow clothesline strung around the interior. Contrasting this are grey wall and ceiling panels made of recycled PET plastic fibers which resemble dryer lint pressed flat. Debate continues whether dry cleaning is a service to be avoided because of environmental issues. Maurice have taken in interesting approach using creative store design to reflect a premium level of service in a category where most dry cleaners don’t have memorable store experiences.

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