Men’s Only Aisles Zero In On Male Buyers

Men’s Only Aisles Zero In On Male Buyers
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Texas supermarket chain H-E-B has created ‘men’s only’ toiletries sections within select stores, in an effort to to better accommodate male purchasing habits.

Piers Fawkes, PSFK
  • 11 august 2011

Texas supermarket chain H-E-B has created ‘men’s only’ toiletries sections within select stores, in an effort to to better accommodate male purchasing habits. Grouping together grooming items by gender rather than type, enables male shoppers to more easily select items suited for their needs without sorting through the larger selection of women’s care products. Since launching the men’s only aisles last year, H-E-B has reported an 11% growth in male self-care product sales. Following H-E-B’s success, a handful of retailers including new York drugstore chain Duane Reade and US discount retailer Target have made similar moves within their retail environments. Multinational consumer goods brand Procter & Gamble is also testing the concept of male designated zones to support sales of their male-oriented products.

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