A new campaign from the Italian fashion house features print media, mobile web, and shoppable videos to bring the Italian clothing brand to the U.S.

Italian clothing brand, Missoni, is partnering with Target to promote and sell its line of more than 400 products including clothing for men, women and children, home accessories, footwear and even luggage. A massive ad campaign, both online and in print, is underway to expand Missoni’s young and fresh image in the U.S.

A video series for the web, television and mobile phones starring Ms. Maccapani Missoni, the founders’ daughter, will be launched, giving customers tips on how to incorporate prints and color into their lives. The interactive videos allow customers to directly click through and see recommendations for products they like. Target has also developed a mobile website where users can download Missoni for Target wallpapers for their phones. The Missoni for Target collection will be in Target stores from Sept. 13 through Oct. 22.

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