In today's column from luxury magazine, Monocle, we learn about what could happen to the Apple brand after the departure of Steve Jobs?

Monocolumn is Monocle's daily bulletin of news and opinion. Catch up with previous editions here.

Just weeks after Apple leapfrogged Exxon Mobil to become the world’s most valuable company – for a few moments, anyhow – the man who orchestrated its stratospheric ascent is stepping down.

Steve Jobs announced in a short letter yesterday that he was no longer able to meet his “duties and expectations as Apple’s CEO”. Although he did not explain why, it is hard not to suspect that his health is involved, following a liver transplant in 2009. Media outlets have often insinuated that he has not enjoyed a smooth recovery.

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