Music publishers can now earn from ads whenever YouTube fans use their songs in uploaded videos.

YouTube has recently signed an agreement with the National Music Publishers Association (NMPA) and Harry Fox Agency (HFA), which gives music publishers an opportunity to earn whenever their music is used by fans on the video hosting site.

Through this new deal, the 46,000 plus music publishers under HFA can grant YouTube account users license to use their songs. That way, when YouTube users create videos with these songs, ads will be posted alongside the video window, giving the music publishers earnings with every click. YouTube can identify which user-uploaded videos contain songs via its Content ID system. This then allows YouTube to post applicable ads next to related videos with songs.

PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)