New Online Lab Space Helps Companies Co-Create with their Customers

New Online Lab Space Helps Companies Co-Create with their Customers

Napkin Labs' new platform employs design thinking in its new research platform offering a more interactive, engaging and deeper consumer research alternative to the focus group.

Paloma M. Vazquez
  • 25 august 2011

Napkin Labs has launched the new version of its online platform, essentially offering customers a customizable, dedicated lab space through which they can engage their customers in the research process – and ultimately turn their audience into a creative army of designers, product developers and overall ideators. By first tapping into the fans and followers brands have earned across social media and their holistic endeavors, Napkin Labs’ platform helps companies turn those engaged customers into a valuable research and even design resource.

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