Netflix introduces its new look and user design for kids' TV shows and movies.

Netflix has recently jumped on the kiddie bandwagon, introducing its new user interface designed specifically for kids’ TV shows and movies. With a scrolling menu of favorite kids characters like Hello Kitty and Blue’s Clues, young users can open a new page that offers access to the episodes or movies starring that character. The UI optimized website features less text and is designed for instant playback. This may be a step towards specific user profile access and parental filtering for Netflix users.

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