Marketers Find New Ways To Target Children

Marketers Find New Ways To Target Children
technology

To boost sales new technologies are being utilized, aimed directly at youngsters.

Emma Hutchings
  • 16 august 2011

A recent USA Today article examined concerns about the future of youth marketing, with new methods being used to subvert parents and target young children. As the article states:

The world of marketing to kids has grown extremely complex and tech-heavy. Marketers that seek new ways to target kids are aware of new calls for federal action — including voluntary marketing guidelines that would affect food marketers. Kids, who are spending less time watching TV and more time on computers or smartphones, are becoming targets online.

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