Marketers Find New Ways To Target Children
To boost sales new technologies are being utilized, aimed directly at youngsters.
A recent USA Today article examined concerns about the future of youth marketing, with new methods being used to subvert parents and target young children. As the article states:
The world of marketing to kids has grown extremely complex and tech-heavy. Marketers that seek new ways to target kids are aware of new calls for federal action — including voluntary marketing guidelines that would affect food marketers. Kids, who are spending less time watching TV and more time on computers or smartphones, are becoming targets online.