Nike 6.0 Concept Combines Surfing With Environmental Protection

Nike 6.0 Concept Combines Surfing With Environmental Protection
Advertising

A new concept from the sports brand aims to both educate and entertain surfing enthusiasts and create a social experience around a coastal surf competition.

Yi Chen
  • 24 august 2011

Entrepreneur Dann Petty has put together a creative concept for Nike 6.0 called Surfca.li. The project aims to give surfers the chance to hit top surfing spots along the Californian coast while simultaneously learning how they can help protect the beaches and keep the ocean beautiful. The 12-day surf trip will begin in San Francisco and end in San Diego. Fans are able to follow the surfers via the blog, which is integrated with digital media like Twitter feeds, videos and photos.

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