Nordstrom Opening NYC Store Under The Alias ‘Treasure & Bond’
The department store is opening a smaller retail shop in SoHo and donating the profits of their sales to charity.
Seattle-based chain Nordstrom is opening a store in Manhattan on Friday, but this fashion boutique will sell a different range of merchandise from the department stores and it will have a different name: Treasure & Bond.
Describing it as a part store/part giving organization,’ 100% of the profits will be donated to charities that benefit the children of New York City. Each quarter, they’ll support two different NYC-based programs through the products they sell. For the August-October 2011 quarter, those two programs are The New York Public Library Programs for Children and Young Adults and New York City’s Young Men’s Initiative.