IBM's latest campaign is centered around solving global problems.

In a bid to ‘show the world that the thinking and technology that’s needed to solve the world’s biggest problems exists today,' creative studio Office were asked by Ogilvy & Mather New York to work on IBM’s Smarter Planet campaign.

Inspired by the creative vision of designer Paul Rand's work for IBM in the '50s, '60s and '70s, Office chose clear and bold designs that aimed to create an emotional connection with people.

The campaign addressed complicated problems in areas including food, energy, transportation, healthcare, education, and banking. It appeared in major markets around the globe including print, digital and outdoor advertising, trade show experiences, and an attraction at Walt Disney World’s Epcot center.

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