Pop Up Shop Understands That Eating Ice Cream Isn’t The Same Without The Beach [Pics]

Pop Up Shop Understands That Eating Ice Cream Isn’t The Same Without The Beach [Pics]
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St. Martins Lane Hotel in London has a new pop-up shop that brings you the beach and serves artisanal gelato.

Caroline Ku
  • 10 august 2011

Don’t be fooled by the pink parasols, chairs and yellow striped boardwalk, you’re not at the beach. But Elips Design has the right idea by combining a beach themed interior with the artisanal Italian gelato of UK company Dri Dri. This initiative is the latest pop-up shop project to take over the storefront of the St. Martins Lane Hotel in London.

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