London-based company plans more ambitious projects for its audiences to participate in.

Punchdrunk, the London-based theater company whose senior producer Colin Nightingale was a surprise guest at the PSFK Conference NYC 2011, are broadening their innovative horizons even further with a new initiative that will launch next month.

A recent Fast Company article examined Punchdrunk's recent successes and future plans, with their recent interactive interpretation of Macbeth Sleep No More and current Stella Artois-backed project Black Diamond gaining them lots of acclaim.

Their next step is to make the audience the center of attention. To be a brave audience member for Punchdrunk Travel, you will go to the airport and embark on a mystery journey without knowing where you're going or what's going to happen when you reach your destination. A theatrical experience will be organized around you and so the trip itself is the show. The founder and artistic director of Punchdrunk, Felix Barrett, said:

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