A panel discussion at the 2011 PSFK Conference in NYC on how sustainability is being embraced in society, small businesses and industries.

How does society move past recycling to integrate sustainability deeper into our industries and lifestyles? The 2011 PSFK Conference in NYC hears from 4 experts on ways society is already embracing the movement.

The role of the recession in the resurgence of the sustainability movement—from consumer values to shopping habits Strengthening of collaborative consumption due to an increasingly digitally-networked society Sustainability as seen across society as a whole, including the fashion and auto industries and more

Jill Fehrenbacher, Founder and Editor-of-Chief of Inhabitat John Gerzema, Global Chief Insights Officer of Young and Rubicam Phil Patton, Journalist at The New York Times Timo Rissanen, Assistant Professor of Fashion Design and Sustainability of Parsons

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