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RFID-Equipped Ice Cream Scoopers Update Flavor Availability

RFID-Equipped Ice Cream Scoopers Update Flavor Availability
technology

Izzy’s Ice Cream Café in Minneapolis, Minnesota outfits their serving freezers and scoopers with RFID technology in order to continuously update a real-time flavor availability website.

Piers Fawkes, PSFK
  • 9 august 2011

Izzy’s Ice Cream Café in Minneapolis, Minnesota outfits their serving freezers and scoopers with RFID technology in order to continuously update a real-time flavor availability website. Because the store only serves 31 of its more than 100 flavors at any given time, the information (viewable online) adds a slight sense of urgency while providing customers with a tangible incentive to go to the store.

Izzy’s Ice Cream, 2034 Marshall Avenue Saint Paul, MN USA

Izzy’s Ice Cream

As featured in the Future of Retail report.

+#technology
+advertising
+Food & Drink
+ice-cream
+real time
+retail
+RFID
+technology
+USA
+Work & Business
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