Second Screen Enhances The MTV Video Music Awards
A range of online and mobile apps make viewing the show a more social experience.
The MTV Video Music Awards on Sunday night offered a very social viewing experience, augmented by a number of apps for mobile devices. The VMA website enabled viewers to access various camera angles of live feeds set up around the event, including on the red carpet, backstage, with the paparazzi and in the green room.
The Twitter Tracker visualization tool displayed which artists and topics were most popular throughout the show. A seating map showed where celebrities were sitting and connected with their Twitter account so you saw comments in real-time.