In Brief

PSFK attends Austin's 5th Annual Ice Cream Festival and checks out some delicious and fun times.

It’s no surprise that this summer’s relentlessly high temperatures have melted nearly everything in sight – especially in Texas. However, Austin’s recent 5th Annual Ice Cream Festival provided a cool way to beat the heat and support local businesses at the same time. As the website describes, the festival is:

an event which harkens back to a time when ice cream trucks roamed the streets and running through sprinklers was an art form.

This past Saturday, smack in the middle of the August doldrums, PSFK was on hand to sample a variety of frozen goodies, including NadaMoo’s coconut concoctions, Coolhaus’s architecturally-inspired ice cream sandwiches and of course the classic scoops from local favorite, Amy’s Ice Cream. Nadamoo is an Austin-based company that hopes to shake up the ice cream market with its dairy-free treats, and their products can be found in specialty & co-op grocery stores across the country. Coolhaus on the other hand, is a unique food truck concept that originally began in Los Angeles, and now has outposts in Austin and NYC.

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