The Bulldog Drummond founder says that without courage, companies, like individuals, live in a place of permanent uncertainty and weakness.

Without courage, companies, like individuals, live in a place of permanent uncertainty and weakness. Without bravery, perseverance and honesty there is little hope for change in circumstance and zero chance of achieving one’s full potential. Those who live in a state of fear wait endlessly for others to make the next move and operate with uncertainty, reacting to others. They are relegated to miserable vulnerability and insecurity.

Courage is the essential ingredient for both survival and growth, and as my hero Winston Churchill so eloquently put it, “Courage is rightly esteemed the first of human qualities, because it is the quality that guarantees all others.” It’s evident at birth and embedded into the first steps that an individual or a company takes, or it’s found as a result of hardship and circumstance. Without courage we go nowhere.

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