Shopping Habits Supported By Deals In Real-Time

Shopping Habits Supported By Deals In Real-Time
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Grocery retailer Whole Foods Market conducted an internal proof of concept using the Digby In-Store Mobile Module to engage customers through the retailer’s own mobile app with targeted deals and recommendations based off their location and activity within their store.

Piers Fawkes, PSFK
  • 5 august 2011

Grocery retailer Whole Foods Market conducted an internal proof of concept using the Digby In-Store Mobile Module to engage customers through the retailer’s own mobile app with targeted deals and recommendations based off their location and activity within their store. Through mobile check-ins, product barcode scans and promotional QR codes, shoppers garner additional product information, while retailers track these activities and respond with relevant discounts and suggestions in real-time.

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