The vodka brand's new TV ad for their 'Start Pure' campaign features music icon Pharrell Williams.

Pharrell Williams features in this ad campaign for Smirnoff, explaining that the best mixes ‘Start Pure’ and showing viewers how his tracks are created by adding layer upon layer of different musical elements. The campaign was created by Leo Burnett Sydney, especially for the Australian market. This commercial will air across the country on TV and online channels:

Smirnoff Australia

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