The new generation of social games will do more for your online relationships, rather than just exploiting them.
There’s something not quite right about Facebook games. Certainly, the likes of FarmVille and Pet Society have been hugely successful, the former peaking at more than 80 million users. But – well – they’re not really all that social. You can trade items with friends and visit one another’s virtual farms and cafes, but there’s little interpersonal contact. In real life, our relationships don’t tend to revolve around the exchange of livestock.