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Spending Within Apps Generates More Money Than New App Sales [Headlines]

A survey finds sales of apps generates less revenue than users spending within the app.

Caroline Ku
  • 5 august 2011

A survey of developers finds that the primary importance of selling additional copies of a single app is dropping while driving users back repeatedly and spending money within the apps they’ve already sold is gaining. It’s a natural outgrowth of an extremely crowded apps marketplace. Via Digg.

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