Using their keyboard, viewers can interact with this YouTube video as part of the diet beverage brand's Skate 'n' Splash campaign.

Sprite Zero's Skate ‘n' Splash campaign puts a new spin on the tradition of skating videos by letting viewers choose which moves the skater takes when he's launched into the air. By using the number keys 4-9, viewers can jump between moves that will inevitably conclude with the skater landing with a splash into the water below him, hence Skate ‘n' Splash. Moves include One Foot Method Air and Lay Back Air. The video can also be viewed linearly without interaction in full screen mode.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in