The City As A Social Platform [VIDEO]
The Chief Digital Officer for NYC discusses her hopes for the integration of digital platforms into city life, while pointing out what NYC.gov has already accomplished.
The Chief Digital Officer for NYC, Rachel Sterne, discusses her hopes for more interaction between citizens and the government with the integration of digital platforms, while pointing out what NYC.gov has already accomplished.
Some highlights from the presentation:
- The potential for creativity and digital innovation in municipal government
- The city’s digital innovations democratize and decentralize the flow of information, allowing collaborative problem solving between citizens, themselves, and government
- Annual traffic on NYC.gov is on track to eclipse that of Central Park
- NYC is a mine of data that marketers and developers have an interest in integrating and engaging with
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
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