This Week in Brand Strategy and Marketing
PSFK curates some of the brand strategy, digital and creative advertising news that recently caught our attention.
Here is a look at some standout brand-building and communications stories that caught our attention last week.
Discussions Shaping Brand Strategy, Creativity & InnovationSmart Brands in the Connected Age (from FrogDesign’s Connective Issue) The Connected Company (what large cities and their networks can teach businesses about managing increasing complexity) Finding the Common (Design) Themes of Braun and Apple Save Growlery!: How Old Words Reveal Latent Social Networks through Internet Search Digital Serendipity: Be Careful What You Don’t Wish For (on the lack of ‘happy discoveries’ in internet search) Marketers’ Key to Success: Always On Interactivity, Updated Content (Forrester) Five Things Ad Agencies Have to Get Good At Lay Off My Red-Soled Shoes: Can a Color Be a Trademark? Do You Suffer from Decision Fatigue?
Notable Ideas: New Products, Platforms, Projects and Services