This Week In Brand Strategy & Marketing
PSFK curates some of the brand strategy, digital and creative advertising news that recently caught our attention.
Here is a look at some standout brand-building and communications stories that caught our attention last week.
Ideas Shaping Strategy, Creativity & InnovationThe Elusive Big Idea (Does our society and culture devalue intellectual discourse and big, abstract ideas?) Are We the Web? 10 Kick-Ass Learnings We All Need to Know Daring to Stumble on the Road to Discovery Biz Stone on Rats, Sleep and Startups How Workaholism May Be the Price We Pay for Productivity How the Internet Has All But Destroyed the Market for Films, Music and Newspapers Patents Against Prosperity: How certain patents can impede disruptive innovation How Intel, Google, PayPal, PepsiCo and Others Use NeuroMarketing (and NeuroFocus) to Hack Your Brian The Democratization of the Enterprise Virtues of Curiosity
Innovative, Inspiring Ideas: New Products, Projects & Brand Work